If you think that Avatars are only fictional blue creatures running around Pandora firing bloody big arrows, then think again. In the world of Sales & Marketing, an Avatar is a fictional representation of your ideal prospective customer.
Why on Earth do I need one of those?
...might be some of your responses.
Well, in the process of defining your customer Avatar, you will start to understand those factors that influence a customer’s buying decisions.
For instance, understanding what social platforms they spend time on should help you make decisions on how to reach out to them and hook them in.
Having a good grasp or definition of your Avatar will help you anticipate your market’s needs.
Could this help you deliver more sales and revenue? You bet it will.
As to Pandora, well in the words of the director James Cameron “It's kinda the Garden of Eden with teeth and claws”... (I watch a Sh*t load of films)
Basically, knowing your customer will make it easier to make sales!
Convinced yet? Well, if you're half way convinced, then why not give it a go. You can even download my handy Avatar template to help you.