Lessons On Building Resilience...
From Tigger, Eeyore, The Hulk And Yoda
By Daksha Patel
When you think about modern day business does it sometimes feel like you are caught up in a world wind of change?

Does it feel like things are really speeding up?

Does it feel like there is too much to do and less time to do it?

Does it feel chaotic, challenging and overwhelming at times?

There is no doubt in my mind, that the speed of change is accelerating.

  - Social media has changed the way we communicate
  - Business models are changing
  - Shopping habits are changing
  - Technology is changing
  - Services are designed to be fast tracked

When you have so much change, it feels like there is this constant disruption. Change can bring with it insecurity, uncertainty and the unknown.

I believe change is here to stay and it's not something that you can avoid or escape.

Some people do embrace change and they go with the flow, being able to adapt quite easily. However, most people don't like change and they will often resist change, finding it quite stressful.

Does it make sense then, that if change is going to be a constant in your life, that you also need to change the way that you deal with this accelerating world of change in business and modern day living?

One way of doing this is to build RESILIENCE.

What does resilience mean?

The HeartMath Institute have a definition of resilience which says that it is your “capacity to prepare for, adapt and recover from adversity, stress and challenges".

Resilience is about having a fully charged inner battery of energy.

When you notice the battery on your mobile phone is running low. What do you do? You plug it in and you charge it up. OK, you may panic first because you don’t have a charger!!

The question is how did you recharge your inner battery this morning? If you didn’t then aren’t running on a full battery?

How emotions impact your resilience?

When you are having a bad day in the office. Let’s say clients have let you down, you didn’t get that one big contract that you had been working on for 6 months or maybe you were late for an important meeting.

What kind of emotions might you experience?

  - Frustration
  - Disappointment
  - Anger
  - Sadness 
These negative emotions are going to deplete your inner battery of energy and you are going to feel a lot like Eeyore. Eeyore is known to be gloomy, pessimistic and depressed.

Have you ever noticed that when you are feeling low on energy and tired, completing the simplest of tasks can be quite challenging? I know that when I am hungry and tired. I have the potential to turn into the Incredible Hulk.

Yet when you feel positive and more energised you make smarter decisions, you are a lot more flexible and you tend to keep a cool head feeling more composed and in control. In fact, you probably feel a lot like Tigger who is known to be very energetic, optimistic and resourceful.

Believe it or not we always have a choice about how we choose to feel despite what's going on around us. If someone said to me, you can choose to feel like Eeyore or feel like Tigger which one would I choose? I would always choose Tigger.

The reason you might find yourself feeling like Eeyore, is down to your primitive internal operating system. When it senses danger, change, disruption, insecurity or the unknown, it triggers your stress response which is designed to protect you.

When your stress response is triggered, the brain signals the body that there is some sort of danger and the body will release stress hormones such as adrenaline and cortisol. When this happens, it is preparing you to either fight, flee or freeze.

Unfortunately, your primitive brain hasn’t evolved in line with modern day living and still believes it is living in the dark ages of when cavemen went hunting for wild animals. The problem is your primitive operating system is triggered whether it believes you are genuinely being chased by a wild animal or whether you are dealing with an annoying client.

Even though you don’t get chased by wild animals on a day to day basis, what you might experience is poor internet connection, clients who let you down, bills to pay, children to entertain and elderly parents to care for.

All these activities can trigger the same stress response which is why it’s so important to learn how to regulate your emotions.

Emotions definitely influence your physiology and there is a chemistry to resilience. Research shows that the more time you spend feeling like Eeyore and experiencing negative emotions, the more cortisol you are going to produce.

Living is stress creates hormonal imbalance and eventually it will impact upon your health. The signal between your brain and your heart also becomes incoherent. Your energy levels are going to deplete, and this will impact on your performance. You are likely to find it hard to focus, make simple decisions and possibly say something you regret in the heat of the moment.

The more time you spend feeling like Tigger and experiencing positive emotions, the more oxytocin, serotonin and DHEA (dehydroepiandrosterone) you will produce, and this will create greater hormonal balance. The signal between your heart and your brain becomes more coherent.

This is when you perform at your best. You have more clarity, you are in control of your emotions and you spend more time in the zone.

Living in stress is a bit like driving a car with one foot on the accelerator and the other foot on the brake. If you drive your car in this manner, it's going to be quite an uncomfortable and bumpy ride. You're going to use a lot of fuel and there's going to be a lot of wear and tear on the different parts of the car. Eventually, the car is going to break down.

As humans we are no different living in stress consumes a lot of energy leaving you feeling very tired and exhausted. Eventually you suffer with poor health.

Yoda has a saying “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate and hate leads to suffering”.

The underlying emotion to any kind of stress is fear. The suffering you experience is going to manifest in the medium to long term as ill health and burnout.

How do you build resilience?

HeartMath talks about the 4 domains of resilience. You can build resilience in all four domains and these are physical, mental, emotional and spiritual.

When you are balanced in all 4 domains you are likely to be renewing your inner battery of energy. It’s like having the pressure in the wheels of your car at the optimum levels. Even the car’s operating system will let you know when the tyre pressures are below the required amount. When you are not balanced in the 4 domains you are likely to be depleting your inner battery of energy.

To find out how balanced your domains of resilience are you can complete a simple exercise.

To Your Success,
If you think that Avatars are only fictional blue creatures running around Pandora firing bloody big arrows, then think again. In the world of Sales & Marketing, an Avatar is a fictional representation of your ideal prospective customer.


Why on Earth do I need one of those?

What’s Pandora?”

...might be some of your responses.

Well, in the process of defining your customer Avatar, you will start to understand those factors that influence a customer’s buying decisions.

For instance, understanding what social platforms they spend time on should help you make decisions on how to reach out to them and hook them in.

Having a good grasp or definition of your Avatar will help you anticipate your market’s needs.

Could this help you deliver more sales and revenue? You bet it will.

As to Pandora, well in the words of the director James Cameron “It's kinda the Garden of Eden with teeth and claws”... (I watch a Sh*t load of films)

Basically, knowing your customer will make it easier to make sales!

Convinced yet? Well, if you're half way convinced, then why not give it a go. You can even download my handy Avatar template to help you.

About Russell
Russell is recognised as the leading authority on Sales Funnel Automation for Businesses in the UK today.

He is also the best selling author of "FUTURE PROOF (Your Business)" which is acknowledged as the "go-to" guide to building a future proof Sales Process that will work in your marketplace now.
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